Thursday, 28 October 2010

The Runner - Exploit Yourself

Who said life at the city was placid? Inspired by Nike, this30 second piece of CGI magic was produced by Spec and directed by Carl Enrik Rinsch.

The idea was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.  They certainly did that - it gives a whole new meaning to the word free-running.  ‘Exploit Yourself’ talks about pushing your limits just for the sake of it.

There will be one or two parkour people who would like to get their hands on bionic robot legs like those, though we are not sure about the whole body transplant that seems to be the ultimate goal here for our urban runner. Best Blogger Tips
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